Founder · Aluna · 2020–2025
A period brand made in Chile, chosen by more than 40,000 customers.
- Role
- Founder and Director. Product, brand, e-commerce and operations, in a team of four partners and four employees, all women.
- Users
- More than 40,000 customers across Chile, and the retailers that stocked us.
- Scope
- Research, UX/UI, service design. New business design, brand, e-commerce, retail partnerships, menstrual education.
- Status
- Self-funded, from May 2020 to November 2025.
Periods made a lot of waste.
The problem
The sustainable options weren't affordable for everyone, and some didn't keep their promise.
Most pads and tampons are made of plastic that ends up in landfills, and beyond the waste, the financial and health implications for women are significant. Reusable period underwear existed, but mostly as imported brands: expensive, often unclear about their materials (some were even found to contain heavy metals like lead), and shipped from far away, which cut into the benefit of reusing them. So the question was: how might we make periods sustainable, for everyone, here?
Pads and tampons in one lifetime
~15,000
That's roughly what one person uses.
Most are made of plastic that can take up to 800 years to break down.
The business.
Period underwear designed and made in Chile, sold online and through retailers, with one donated to a woman in need for every five sold.
Our ethos
Every woman deserves to experience menstruation safely, freely, and without contributing to environmental degradation.
Our mission
A world where menstruation is no longer a barrier to women's potential.
Made in Chile, by and for women.
Local craftsmanship created jobs for women here, with materials kind to the planet and to our customers' health.
What customers see.
The online shop, on a phone and on a computer.
A walk through the shop: home, collections, product pages, the cart, reviews and questions.
How the shop works
You start by choosing your flow.
The headline promises underwear for all tastes and bodies. Right under it, you pick high or medium flow, then the best sellers. A strip of promises runs across the top, like how many times you can wash them.
Screens of the live shop, captured in November 2026. The shop is in Spanish.
Brand photography with different bodies, the same black t-shirt and the product in plain view.
The decisions that shaped it.
What set Aluna apart from the imported brands.
01
Make it here, on purpose.
100% designed and made in Chile. That created jobs for local women and avoided the footprint of shipping from far away.
02
One donated for every five sold.
The donated pair went to a woman in need, so selling more meant giving more.
03
Change how periods are understood.
Menstrual education campaigns with regional governments, so the brand did more than sell a product.
04
Own the shop, and be in theirs.
Our own online shop, plus partnerships with leading retailers to be where people already shop.
What it became.
A self-funded company that grew to more than 40,000 customers, with a team of eight women.
Customers
40,000+
Customers across Chile, grown with no outside investors.
What we built
- A product range designed and made in Chile.
- Our own online shop, and partnerships with leading retailers.
- One donated to a woman in need for every five sold.
- Menstrual education campaigns with regional governments.
- A team of eight, all women: four partners and four employees.
Piensa en Grandes 2023
Winner · Innovation in women's health